Recently, the hashtag #TWS earbuds witness explosive growth# trended on Weibo, becoming a widely discussed public topic. In fact, since Apple's AirPods ignited the True Wireless Stereo (TWS) Bluetooth earbuds market in 2017, TWS wireless earbuds have maintained consistent growth, establishing themselves as one of the most promising wearable devices.

On November 2, the latest forecast released by Canalys indicates that by 2021, the shipment of smartphone accessories—namely wearable devices and TWS earbuds—will exceed 200 million and 350 million units, respectively. As the COVID-19 pandemic persists globally, consumers are shifting their attention toward accessories such as smart wearables and hearables.

Canalys Research Analyst Cynthia Chen stated: "The pandemic will extend smartphone replacement cycles. However, the 'lipstick effect' will drive consumers to purchase lower-cost small-ticket items to satisfy shopping desires during economic downturns. Consumers' heightened focus on personal health during the pandemic presents a significant opportunity for wearable devices. In addition to outdoor sports and recreational activities, enthusiasm for indoor activities—such as remote learning, working from home, and home entertainment—has surged. This has driven market growth beyond expectations, particularly for TWS earbuds."

The substantial TWS earbuds market has attracted numerous manufacturers to actively enter the field, and it is believed that many connector companies are also seeking to join the competition—with some already established as key suppliers. The trend toward wireless audio represents a new direction and provides another developmental opportunity for the connector industry.